Tony Busch promoted to North American Sales Manager

May 6, 2024


Control Concepts Inc. is excited to announce that Tony Busch has been promoted to the position of North American Sales Manager. Busch has been with the company for 15 years, having most recently served clients as Sales Applications Engineer for the past 10 years. In this new role, Busch will be responsible for all sales management in North America including the coordination of the manufacturer’s representative organization. Additionally, Busch will be cultivating new markets for Control Concept’s digital SCR power controllers, expanding their current focus of providing to the semiconductor, solar, glass, and other high-precision power control manufacturing sectors.


Honing his expertise at Control Concepts for more than a decade, Busch has become a recognized authority on SCR power controls for the heat treat industry. At FNA 2022, he presented “Improved Predictive Maintenace Using SCR Power Controllers” and has contributed several articles to Heat Treat Today regarding microprocessor-based SCR power controllers.


His indisputable expertise, excellent work ethic, and persistent enthusiasm have contributed to Busch’s promotion to this new role at the company. For any digital power control needs, connect with Tony Busch at


Cory Watkins


Control Concepts