DIGITAL MARKETING SPECIALIST

• Semiconductor Manufacturing Equipment
• Industrial Furnaces & Ovens
• Glass Manufacturing
• Heat Treating 
• Water Purification / Chlorination

Control Concepts, Inc. has over 45 years of experience providing superior quality products and service to the power control industry.  Our goal of “achieving continuous customer satisfaction” is realized through a supportive team environment of dedicated and talented employees.

The Digital Marketing Specialist position has a high degree of customer interface and opportunity.  This position reports to Cory Watkins and works in conjunction with Sales.  This individual will use their technical knowledge, leadership, and expertise to:

• Research and Implement CRM.
• Develop and implement E-mail marketing campaigns.
• Develop, produce, and publish product centric videos.
• Develop, produce, and publish product and company centric web content.  
• Decide on appropriate placement of print and web ads.
• Create content for web marketing and sales collateral.
• Create dashboard to measure digital traffic, monitor Google and social media analytics, perform SEO ROI.
• Test different marketing techniques using A/B testing.

Key Qualifications:

• Technical Experience: 2-3 years of experience working in a marketing or lead generation agency.
• Industry Knowledge: Experience marketing B2B professional services
• Technical Skills: Proficiency in CRM, AI content creator, email marketing tools, SEO best practices, and social media marketing.  Proficiency in video and web content creation tools such as Adobe Premier Pro, Adobe illustrator and Canva
• Analytical Skills: Strong analytical skills with the ability to interpret data and generate actionable insights.
• Project Management: Excellent project management skills with the ability to coordinate multiple initiatives and work collaboratively with a cross-functional team.
• Communication: Exceptional written and verbal communication skills.
• Creativity: Ability to create compelling and engaging marketing offers.
• Adaptability: Ability to quickly adapt to new tools, platforms, and methodologies in the fast-evolving marketing landscape.
  • Creative & motivated individual who enjoys the dynamics and variety afforded within a growing privately held company.
  • Execute other duties as required or assigned.

Compensation:

Salaried position: $65K - $70K Annually (commensurate with experience)

Bonus: Eligible for discretionary bonus based upon individual performance and company profitability ranging from 0% - 20% of salary.

Other benefits:

Control Concepts Inc. is an equal opportunity employer.